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How to Get More Viewings on Your Property For Sale in Chelmsford

more viewings

The process of selling your home in Chelmsford can be daunting, simply because there is so much to consider and plan. It can be especially stressful if you aren’t getting enough viewings on your property, and when you’ve had your home listed for sale for a while, that stress can rise.

Homes that are well-marketed and presented will get more viewings, and therefore receive offers from interested buyers. The longer your property stays on the market without any offers, the less chance you have of getting any without taking drastic measures such as reducing the price of the property. So, before it reaches that point, there are some steps that both you and the team at Essex Homes And Lettings can take to entice people to view and to get your property sold faster. With this in mind, we have created a handy guide to help you attract more property viewings.

Improve Your Kerb Appeal

The kerb appeal of your property, i.e., the first impression made when standing on the kerb, plays a big role in garnering interest for potential buyers, not just for those who are passing by in person, but for people browsing your listing online. How your property looks on the outside can either deter or encourage people to continue looking at the listing and help them decide whether or not to come and view in person.

You can improve your kerb appeal by taking care of your lawn and front garden. Make sure the grass is cut, weeds are pulled, and flower beds and shrubs are tidy and groomed. Also, make sure to remove any debris like leaves or fallen branches. Fixing any damages can help, too, like repairing roof tiles that have blown away, mending broken gutters, or fixing window shutters. A fresh coat of paint on any woodwork may also be required if the paint is peeling or worn, as it makes the home look refreshed and clean.

Use Professional Staging and Photos

It’s important to keep in mind that potential buyers are looking for a property they can see themselves in and call home. A house empty of furniture doesn’t evoke much in the way of imagining a lifestyle, and similarly, a messy or dishevelled home can give off a bad impression. Clearing away clutter and having a professional stage your furniture can do wonders for your potential buyers trying to imagine a life in their new home.

It’s also common for people using online agencies to attempt to take their own photos of their property for the listing, and ending up with dark, dingy, or even blurry images. Without the right equipment or photography know-how, the photos won’t stack up against other listings. Your photos are a crucial part of the marketing of your property, and they need to be eye-catching and attractive. Your home should be accurately captured in these images; otherwise, nobody will be interested in taking the time to come and see it in person. The investment in professional photography to help sell your home is worth it and here at Essex Homes And Lettings we ensure we always cover the best angles and showcase your property to the highest standards through our photos.

Make Your Property Listing Look Flawless

The fundamentals of your property listing when it is seen online are so important in attracting viewers. At the most basic level, your listing should look perfect – photos should be sized properly for the website, titles should be typo-free, and descriptions should be filled out in full. Furthermore, the title and description need to be well-written and free of marketing jargon.

We understand that interesting and compelling descriptions can make all the difference alongside a strong call to action which will encourage viewers to click to read more or call us to book a viewing.

Consider Premium Listings

People scrolling through property listings are often drawn to the ones that look different or are highlighted, meaning they get more viewings and a higher chance of receiving offers. We invest in premium listings on the property portals which can increase the number of viewings you receive. They will also appear at the top of the search pages, giving your property a consistent chance to be seen before any others.

At Essex Homes And Lettings we work with our clients to ensure we maximise viewings on every property we have the pleasure of marketing. If you would like more viewings on your property in Chelmsford, call us today on 01245398466.

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What to do before a viewing on your house

Take the right viewpoint when setting your Chelmsford home up for a sale
They say that when you meet people you have not met before, first impressions make a difference. Similarly, they also say kerb appeal for a property on the market is really important.

Why? Because you want a potential buyer to get the right feeling from the very start. If your house looks unloved, it’s unlikely that even those with imagination will see past the clutter and the grime.

After all, you’re trying to sell your property in Chelmsford and move on, so of course you want people to like your house and put an offer in. This will help you move forward more quickly and that’s what you want, particularly if you have seen a new house you want to be in for the next chapter of your life.

So, what can you do?

Here are our seven tips for preparing your home for a viewing

  1. De-clutter
    For we estate agents, there is nothing worse than going to show people around a house we are marketing, only to open the front door and find the property is full of clutter. Okay, it might be family favourite toys and pictures and mementoes, or it might be piles of rubbish, but you must realise that prospective buyers want to see the house. They’re not interested in your knick-knacks! Seeing piles of bits and bobs will simply put them in the wrong frame of mind.

Tip: As you will be moving anyway, take the opportunity to box things up and store them away, or get rid of unwanted items. If you’re downsizing, it’s a perfect time to get rid of the clutter.

  1. Pet Hates
    You love your cat or your dog. In fact, they’re your best friend. That’s lovely, of course it is, but prospective buyers coming to look around your house may not like pets or could be allergic to them. It sounds harsh, but it is best if you can get a friend or a neighbour to look after your pet for an hour or two.

Tip: Give your house a good clean and light a scented candle before a visit by a prospective buyer. It’ll help get rid of the smell of a cat or dog.

  1. Centre on the Garden
    If you’ve got a front garden, tidy it up and make sure the grass is cut or the hedge has been given a trim. First impressions matter so take the time and effort to get it right. If you have children, tidy away all their toys and really show your garden off.

Tip: Set the scene; if it’s nice and sunny, put a table and chairs outside so that the garden looks inviting.

  1. Smells of the Season
    Because you’re in your home day in day out, you may be blind to the smells of your house. Using diffusers and scented candles sensibly will help make it smell nice for a potential buyer.

Tip: Think about the seasons. If it’s winter, choose a fragrance that ties in with the time of year. Try spiced fruits or cinnamon in Winter perhaps and floral fragrances during the Spring .

  1. Bathroom Routine
    Your bathroom is absolutely key to making a good impression. There’s nothing worse than a dirty, smelly bathroom for making people think that a house is unloved.

Tip: Present your bathroom well with folded towels and some flowers placed on the windowsill in a little vase. Store all the soaps, gels and toiletries away in cupboards.

  1. Space Invaders
    Space is often at a premium, so help the potential buyer realise just how much they will be getting if they purchase your property.

Is your furniture making a room look small?

Are there too many toys or books lying around?

Tip: Take a moment to look at a room and put yourself in the shoes of the buyer. If you think a room looks too busy, it might be time to rearrange the chairs or bookshelves.

  1. Stage it Right
    Staging isn’t just for theatre. Make a lasting impression by making your house look good. Put fruit in a bowl, flowers in vases, place a home decor magazine on a side table. Understand that you have to give your home a chance, so make it look great.

Tip: If you need inspiration, go and have a look at a homeware, furniture or home decoration shop as they are experts when it comes to staging room scenes.

We are too here at Essex Homes And Lettings. We have years of property experience. So, if you need some advice, come and get it from us. Call us on 01245398466 or email sales@essexhomesandlettings.co.uk